![]() ![]() For most of Roblox’s history, it was relatively small, both as a platform and a company. ![]() Roblox began to grow rapidly in the second half of the 2010s, and this growth has been accelerated by the COVID-19 pandemic. Roblox is free to play, with in-game purchases available through a virtual currency called Robux. As of August 2020, Roblox had over 164 million monthly active users, including more than half of all American children under 16. Although Roblox has received generally positive reviews from critics, it has faced criticism for its moderation, microtransactions, and exploitative practices directed toward children. Roblox is known for its massively multiplayer online role-playing games and sandbox games, such as Serious Sam 3: BFE, The Sims Online, The Simpsons, and Roblox, and also has a gamification element to these games. The platform has been used as a promotional tool for its game developers, such as EA for EA Sports Active and Blizzard for World of Warcraft. The platform is used for real-world events, such as the 2014 Streamy Awards, the 2017 Streamy Awards, and the 2018 Streamy Awards.
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